Braava replaces Mint in North America

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iRobot Braava 380t

It was less than a year and a half ago when iRobot announced the 7.5 million milestone in home robot sales, and now they are here again with an even better number to be loud about. The Bedford, Mass based robotic company has increased the accumulated sales figure by 33% in just 18 months to reach the 10 million mark this month.

The company is celebrating the new milestone with the introduction of the Braava brand in North Amercia. Braava sweeping and mopping robots were first announced in Europe this spring and now they replace the iRobot Mint robots in iRobot's home market as well. Braava robots are essentially the renamed versions of the original Mint and Mint Plus cleaners. Mint and the key navigation technology of Mint was developed by Evolution Robotics that iRobot has bought a year ago.

Braava cleaners will be available in two versions. The shiny white Braava 320 is the replacement of the original Mint (4200) cleaner (read our review), while the Braava 380t replaces the black Mint Plus models (5200 and 5200C). Originally the Mint Plus was offered with and without the turbo charging cradle, now the dock is part of the package (hence the letter t at the end of the model name) and the reduced retail price (from $349 to $299) suggests that iRobot will probably not sell the Braava 380 without the turbo charge cradle in North America any more. With this step the Braava 380 not only become more affordable, but it is now a much better offer for the money.

Both Braava 320 and Braava 380t models are already available at iRobot.com and select retailers for $199 and $299 respectively.

Press release: 

iRobot Launches Braava™ Floor Mopping Robot in North America

With more than 10 million home robots sold worldwide, iRobot offers a broad portfolio of cleaning robots that do the work for you

Bedford, MA, August 22, 2013 – iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based solutions, today announced the release of the iRobot Braava Floor Mopping Robot. iRobot is launching two models, Braava 320 and Braava 380t, in North America. Braava was introduced to the European market earlier this year.

Since the launch of the company’s flagship Roomba® Vacuum Cleaning Robot in 2002, iRobot has sold more than 10 million home robots worldwide. This milestone, and continued product line expansion, reinforces iRobot’s status as the worldwide leader in automated home maintenance.

iRobot’s portfolio of home robots provides different solutions for different cleaning needs. While the company’s Roomba vacuum cleaning robot and Scooba® floor washing robot make multiple passes over a floor to provide a deep clean, Braava is designed to systematically and efficiently dry or damp mop the entire floor in just one pass. Roomba vacuums, and Scooba scrubs floors clean. Braava is a perfect complementary solution for quickly maintaining hard floors every day, keeping them free of dust and other debris.

“Braava is a great complement to our already strong suite of home robots,” said Christian Cerda, senior vice president and general manager of the Home Robots business unit at iRobot. “With more than 10 million home robots sold worldwide, iRobot is focused on bringing new solutions like Braava to market, enabling people to take better care of their homes.”

Braava cleans hard floors quickly and quietly, without hassle.

The iRobot Braava Floor Mopping Robot automatically dry- and damp-mops hard floors using two cleaning modes, keeping dirt and dust under control. Braava uses disposable or reusable cleaning cloths that are simple to attach and remove. The robot is easy to use. At the push of a button, Braava is off to mop for you – and when it is done cleaning, the robot returns to where it started. It is whisper quiet, featuring a soft-touch bumper and quiet motors, so it cleans without disrupting daily activity or sleep.

All Braava robots:

  • Clean virtually all hard-surface floors, including hardwood, tile, vinyl and laminate
  • Mop with disposable or reusable microfiber cloths, dry or damp
  • Have two cleaning modes: Dry Mop mode sweeps back and forth in straight lines using dry cleaning cloths to efficiently pick up dust, dirt and hair. Damp Mop mode uses a special back-and-forth mopping action and damp cleaning cloths to lift surface dirt and grime off floors
  • Use NorthStar® Navigation Cubes to map the room, ensuring a complete and effective clean
  • Avoid carpets, stairs and drop-offs

Braava 380t includes expanded features:

  • Pro-Clean System dispenses liquid throughout the cleaning cycle
  • Ability to use multiple NorthStar® Navigation Cubes, or Cube-to-Cube Navigation, for larger homes
  • Fast-charging battery, so Braava 380 is ready to clean in four hours
  • Turbo Charge Cradle Accessory automatically recharges the robot in just two hours

The iRobot Braava Floor Mopping Robot is now available at irobot.com and select retail outlets nationwide. Pricing for Braava begins at $199.

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