The wait is over. Nearly nine months after the initial introduction of the 700 series Roomba models, iRobot started sales of the new robots in Europe. It seems that iRobot stopped differenciating markets by using different model numbers, so both iRobot Roomba 770 and Roomba 780 models arrive with the same name. The least expensive of the three new models, the Roomba 760 didn't make across the pond, but the other two are available immediately from iRobot's European webshop or from retailers across Europe later this month. The iRobot Roomba 770 and the iRobot Roomba 780 models are listed for £419.99 and £499.99 respectively. See the differences of these and other Roomba models in our extensive Roomba feature and accessories matrix.
As the press release below states, 60% of iRotob's $401 million revenue in 2010 come from the home robot business, and three-quarters of that was realized on non US markets. This week iRobot is displaying their new robots at IFA in Berlin (Hall 5.1, booth 106).
IFA, Berlin, GERMANY – iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based solutions, has announced the launch of the iRobot Roomba® 700 Series, the smartest and most effective Roomba vacuum cleaning robots to date.
Being unveiled today for the first time in Europe at IFA in Berlin (Hall 5.1, booth 106), the Roomba is sure to attract attention from its millions of loyal fans worldwide, of which a growing percentage reside in Europe. iRobot’s products for the home currently account for approximately 60 per cent of total sales (2010 sales were $401million), of which three-quarters comes from outside the US.
The iRobot Roomba 700 Series uses iAdaptTM Responsive Cleaning Technology, the most intuitive, flexible and effective way to clean your floors currently available on the market. This system of software and sensors monitors the environment 64 times per second, using dozens of behaviours to ensure the entire floor is thoroughly cleaned. The dirt-centric technology ensures thorough coverage, including under and around furniture, and multiple passes over the areas that need it most.
“These new robots represent our ongoing commitment to developing innovative products that make a difference in people’s lives,” said Jeff Beck, president of iRobot’s Home Robots division. “While Roomba is already the world’s best-selling vacuum cleaning robot, we continue to make improvements to ensure it is the best on the market and stays at the head of the pack. Our new robots have some excellent new features, including the ability to ‘see’ and ‘hear’ to detect dirt, making them some of the most sophisticated robots in the home.”
The award-winning Roomba vacuum cleaning robot has been revolutionising the way people clean their homes since 2002, and iRobot has sold more than six million home robots worldwide. The sixth-generation iRobot Roomba 700 Series includes the same state-of-the-art features that Roomba users have come to know and introduces new innovations that make the robot more effective and easier to use.
The newest Roomba robots include an updated and improved three-part cleaning system along with several new features and upgrades:
The Roomba 700 Series is available immediately at www.iroboteurope.co.uk or from local retailers later this month.
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