Evolution Robotics teams up to ex Dirt Devil leaders

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Evolution Robotics Mint

It seems that the sudden success of Mint, the hard surface floor cleaner came unexpectedly, so Evolution Robotics just hired a team of experienced executives from the floor cleaning market. Mike Merriman, Rick Farone and David Brickner all worked together at parent company of Dirt Devil, Inc. where they were in charge to lead the company and to bring innovative new products to market.

Press release: 

Evolution Robotics Assembles Powerhouse Team to Bring Mint Automatic Floor Cleaner to Market

COMPANY PARTNERS WITH FORMER DIRT DEVIL LEADERSHIP TEAM TO LAUNCH MINT.

CHICAGO, IL (INTERNATIONAL HOME & HOUSEWARES) – MARCH 11, 2010 – Evolution Robotics, Inc., a leading robotics technology company, today announced that it has partnered with a team of former top executives from Dirt Devil to help bring the recently announced Mint automatic floor cleaner to market. These new partnerships, combined with Evolution Robotics’ strong financial backing and the company’s deep technological expertise and prowess, puts the company in an excellent position to successfully introduce Mint to consumers later this year.

Mint is a robotic floor cleaning appliance designed exclusively for hard surface floor cleaning. Mint automatically dusts and wet mops hard surface floors using popular cleaning cloths, such as Swiffer® brand Dry and Wet Cloths and other similar products. Attendees of the 2010 International Home & Housewares show can see Mint firsthand by visiting the Evolution Robotics booth (#L11143).

Evolution Robotics’ dream team of sales and marketing experts and floor care veterans consists of Mike Merriman, former President and CEO of Royal Appliance Mfg. Co. , the former publicly held parent company of Dirt Devil, Inc., who recently joined the company’s board of directors, and fellow former Royal executives, Rick Farone and David Brickner, who specialize in bringing innovative, effective and quality new products to the consumer market.

“We’re honored to be working with an incredible team that has such an illustrious record of bringing advanced, industry changing products to the consumer market,” said Dr. Paolo Pirjanian, CEO of Evolution Robotics. “With the guidance of Mike Merriman and the efforts of Rick Farone, David Brickner and their team, we are well-positioned and confident that we will be a serious new player in the floor care industry.”

Mr. Merriman is currently an operating advisor with Resilience Capital Partners, LLC, who serves on the board of American Greetings Corporation. Before that he was the Chief Executive Officer of Lamson & Sessions Corporation following his 12 year tenure at Royal.

“I didn’t anticipate there would be a floor care product that would entice me to get involved in the industry again…but Mint did just that,” said Mike Merriman. “I am excited to be able to collaborate with a great team of technologists at Evolution Robotics as well as with my former colleagues from Dirt Devil on such a game-changing product.”

Rick Farone and David Brickner collectively bring more than 40 years of combined experience in the development, sales and marketing of consumer products, with a focused expertise in the area of floor care products. In addition to Mr. Farone and Mr. Brickner, their team also includes Pat Sullivan and Jim Holcomb, Royal’s former vice presidents of sales and marketing, respectively.

“Working with the team at Evolution to bring Mint to market is a great opportunity for us to have an impact on the future of floor care,” said Rick Farone. “We’re excited to bring our experience to a product as technologically advanced as Mint, which we believe will have a truly transformative effect on an industry that’s primed for innovation.”

Pricing and Availability

Mint is scheduled to be available through direct channels in Q3 2010 and retail outlets in Q4 2010 at a price of under $250. To sign up to be notified of Mint’s availability, and for additional information on where to buy Mint, please visit: http://www.mintcleaner.com

To watch a video of Mint’s intelligence and cleaning power in action, please visit: http://www.youtube.com/watch?v=-b3J_OzkVbY

About Evolution Robotics

Evolution Robotics, Inc. is based in Pasadena, CA, and partners with brand leaders to make their products smarter by providing solutions for vision, autonomous navigation and intelligence. From toys to cell phones and vacuum cleaners to unmanned aerial vehicles (UAVs), the company’s technologies have been brought to market through partners which include Sony, Bandai, Sharper Image and AU Phones from KDDI in Japan, representing more than 50 million installations. Evolution Robotics is an operating company of Idealab, a creator and operator of technology businesses. www.evolution.com

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